I am a seasoned senior executive with 20 years’ experience managing marketing and communications teams. I’ve been developing high performing campaigns for many of these and believe in balancing brand building strategies with the right sales activation, to achieve results. I have a Bachelor of Business (Marketing), I’m a CPM (Certified Practising Marketer) at the Australian Marketing Institute and I’ve mastered the art of working smarter, not harder.

I currently head up the marketing for the ANZ region for the 3rd largest software company in the UK, developing innovative brand and marketing strategies that position the company as a thought leader, with a focus on demand generation. 

I’ve achieved unrivalled success for all the companies I’ve worked for, and I want to share how I’ve accomplished this with people across the globe! And that’s why I created Unleash You. I’ve cracked strategies that have unlocked success in the hardest and trying of circumstances. 

It’s because I’ve managed to conquer 3 things: 

• Innovation (how to put new ideas into new industries and take necessary risks), 

• Focus (I know what to focus on and when to focus on it) and 

• Tenacity (sometimes we are required to push harder).

Experience is not to be under-estimated either. The more you can execute on, the more you will learn. My ‘intuition’ is a culmination of experiences I’ve executed on, analysed, tweaked, and done again, but always optimising. Having your finger on the pulse in this industry is always looking at what the data is telling you, so at any given point you know where to pivot. You know what to do when someone throws you a curve ball. 

So welcome to Unleash You, a community where business owners and founders want more out of their marketing dollar.